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Your Brand + Our Audience

Advertise with Mum’s Mail! A key influencer in the market!

Mum’s Mail readers are a special community, all with a common goal, nurtured over the years with our unique distribution and careful publishing of relevant content. We are a community based on helping each other, and the community grows by the day!

Every month Mum’s Mail reaches over 200,000 moms and dads with young families across our media platforms. That is a pretty large audience.

Our community is very engaged and active, for them Mum’s Mail is a trusted source of information, advice and entertainment. Something we truly do take pride in.

Our readers make daily decisions on what to spend on the kids, on the home and on themselves. From medical services to party entertainers, beauty treatments to school enrollments; Mum’s Mail is the resource used to find everything they need, and we always make sure the content is truthful, helpful and relevant. Let Mum’s Mail be the trusted source of information for you, and your potential clients.

Our recent reader survey revealed 85% of readers had used a product or service advertised in Mum’s Mail*.

*Survey Monkey – 316 reader responses

Need Advice?

Grab space in our magazine!

From R328.20 per issue

Book your advert or advertorial in Mum’s Mail’s ever popular and trusted FREE monthly colour magazine. Since 2003 our readers have loved its practical, A5 format – it’s the ideal size to pop into your handbag or cubby hole. Choose your local magazine or choose them all!

  • Durban Issue – 35,000 copies per month
  • PMB Issue – 22,000 copies per month
  • JHB East Rand Issue – 15,000 copies per month

The most cost-effective way for you to reach local moms

Mum’s Mail Directory Listings – the most cost-effective way for you to reach local moms and dads who need your products and services. Always be visible on our website and Google and Bing searches.

Every month thousands of moms are searching for the businesses and services they need on Mum’s Mail. From Doctors to Party Venues and Beauty Spas to Pre Schools – anything that mom or the family needs. Your directory listing will ensure you are always there to be found when needed.

Mum’s Mail Directory Listings are more than just a way to stay visible, with our Premium Options you can actively push your message out to our community using our Social Media and E-Newsletter platforms. Try the Premium Options and see traffic to your listing spike and generate enquiries.

With all Directory Listings you get stats to show you how your listing performed. As well as the number of people who visited your listing we can also tell you how many people clicked on your contact information – clicks on telephone number, email address and website links normally means enquiries for business so they are your key indicators of the return on your investment.

  • Be visible every minute of everyday
  • Get found on Google and Bing searches
  • Premium Options to actively generate enquiries
  • Get full stats on your listing


Get your message out to our readers.

From R500 per article

Mum’s Mail’s email newsletter is an institution, well known for great articles, recipes, activities and competitions, delivered straight to your inbox. Include your message in our newsletter, with an article that entertains or informs and reach our opted in audience who look forward to every email.

  • Target your area – KZN or JHB or go All Areas
  • Over 20,000 subscribers
  • Ideal for announcements, events and offers
  • Get full stats on reach and engagement

Make your brand part of our social buzz.

From R400

Mum’s Mail is a major influencer on social networks amongst women whose interests are in families, parenting, education, beauty, health and wellness. Sponsored posts on our social media give you access to our unique demographic of followers. Your message will be strengthened because it is shared by Mum’s Mail.

  • Over 35,000 followers on Facebook, Instagram and Twitter
  • Average reach per month – over 200,000
  • Average engagements – over 25,000 per month

Know your ads are reaching the right audience.

From R250

Book your Website Adverts on our busy and vibrant website and know your ads are being seen by the right audience. Our large Banner ads are placed amongst relevant content and give you a strong presence for a low cost per 1000 impressions. Our Directory offers the most affordable advertising option and enables you to promote your business in a stylish, fully functional listing. You will know how well your ads are doing with full stats available when you need them.

  • 8,000 – 10,000 website users every month
  • 30,000 – 40,000 page views per month
  • Over 3,000 directory pages viewed per month


“It was my dream to reach and help kids and teens through mindset development, empowering them to overcome challenges and have a positive outlook on life. To make this dream a reality and build my life coaching company, I needed to reach families fast! Thanks to Mum’s Mail I had immediate response and bookings from my first very first ad. Many children have experienced incredible transformation from the coaching and I am grateful to Mum’s Mail for creating a platform to reach our communities.” -  17th May 2019 

— Kirsten Brissett - KidsUnique

"Thank you so much for mentioning Melaskin in your Newsletter. It is much appreciated and I must tell you the referrals I get from readers of Mum’s Mail in response of our ads with you is most encouraging, so well done!" - Owner Complete Organics 05 th July 2018 

— Dave - Complete Organics

“Mums Mail has helped our hospital reach our key communities – spreading the message about our high-quality Maternity, Nursery, NICU and Caesarean Theatre facilities. Our advertising campaign has resulted in enquiries filtering through regarding our service offerings and has helped build our brand. In addition, their print and social media packages are competitive.” -  Head of Marketing & PR, 16th April 2019 

— Kavith Harrilall - Midlands Medical Centre

“On behalf of Dr Bhana and our team, we would like to thank you for your help in getting our ad out there!! We have had much exposure from advertising in the Mum’s mail, and really appreciate the effort and time you and your team have spent on our ad! Mum’s mail has played an integral part in the growth of our business and we are very grateful!” - Rani Naidu, Specialist Dermatologists 15th Feb 2018

— Rani Naidu - Specialist Dermatologists

Hi Victoria, Sarah….Just read the E-mail newsletter – brilliant job, thank you guys so much!

— Iryna Hartley - Marketing Director, Skin Connection

The ad on page 3 looks fabulous. Very happy with it. Our practice in Hilton is receiving a great response from the Mum’s mail ad. In fact, I would like to increase the size of the ad.

— Marlini Govender - Family Dental

Amazing Magazine and AWESOME staff .... Thank you to Mum's Mail and to Bev for all your help and guidance over these past 4 months. Decided to advertise our business, and our sales have increased 10 fold. Have extended our contract for a further 3 months. You guys are the BEST!!!!

— Heidi Hill - Fresh Flush

I wanted to write and thank you for all your hard work this week co-ordinating the Mum’s Mail Mother’s Day competition (on Facebook). The reach has been unbelievable! We look forward to seeing final stats but we all know how crazy it has been.

— Anna Kelly - Brand Manager, Chateaux Gateaux

We have had good stats and feedback advertising via your platforms for Cathedral Peak, thank you.

— Virginia Burger - Marketing Manager